Our Story
Xutune was founded with a simple observation: Hungary has one of the richest fashion heritages in Central Europe, yet remarkably little of this story is told in English. From the UNESCO-recognised Matyo embroidery tradition to the emerging independent designer scene in Budapest, there is a wealth of fashion culture here that deserves a wider audience.
We are a small editorial team based in Budapest with backgrounds in fashion writing, cultural journalism, and the Hungarian textile arts. Our goal is to provide thoughtful, well-researched content that goes beyond surface-level style advice. We want to help readers understand not just what Hungarians wear, but why they wear it and what centuries of craft tradition, cultural identity, and European influence have contributed to the country's distinctive approach to personal style.
Every article on Xutune reflects firsthand experience. We visit the boutiques we recommend, attend the fashion events we cover, and consult with artisans, designers, and historians to ensure that our content is accurate and genuinely useful. We do not accept payment for editorial coverage and have no commercial partnerships that influence our recommendations.
Research-Driven
Every article is built on thorough research, personal visits, and conversations with local experts. We verify facts and update content regularly to maintain accuracy.
Culturally Respectful
Hungarian fashion traditions carry deep cultural meaning. We present them with the context and respect they deserve, avoiding superficial treatment of heritage crafts.
Practically Useful
We aim for every article to leave readers with actionable knowledge, whether that means knowing which Budapest boutique to visit or how to recognise quality embroidery.